Saw this lovely ad in a magazine and it was all I could do not to scream.
Because I never deserve a treat. Nope I should really just treat myself to nothing. The unspoken implications are unbelievable. yes i realize they mean "nothing" in the sense of the 0 calorie, artificial sweetener, artificial flavor, artificial coloring, gelatin dessert. But nothing also implies that I never deserve to eat a piece of dark chocolate, a slice of birthday cake, or god forbid some ice cream! Some days I may want jello, and that's fine. But there are also a lot of days where I would like something else.
Jello you can't make me feel guilty about my treats. nice try though.